Monthly Archives: May 2012

Mens Fashion: Nike Sportswear ‘What The Max’ Trainer Collection

Nike Sportswear What the Max Collection

The new Nike Hyperfuse ‘What the Max’ collection. Think bold pop art styling meets modern technology. A series of three iconic trainers given the ‘What the Max’ treatment, they are super slick and we love it. Hitting stores this month this new style features, you guessed it ‘Hyperfuse’ technology which is cleverly explained in this video:

Oh the life of a trainer designer…what a job. So as you can those clever guys Shane & Ben have built a new shoe that combines durability with breathability perfect for basketball players. We think it would actually be a shame to wear these trainers for basketball as they are just so damn cool in this unique bold colour mix so we say wear with jeans all summer long to make you smile!

These trainers offer performance technology through the Hyperfuse construction, you really need to see them up close to see how the layers are fused together rather than sewn together like regular trainers. Its a minimalist, slick approach to trainer design which may just transform the ‘sneaker’ industry and inspire a whole new range of products.

The Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse are due to drop in store this month, so keeping checking back at:

Original Penguin Below the Belt collaboration Series

Below The Belt OutfitThis has just dropped into the Pick of the Week inbox today, Original Penguin have stepped it up a gear by launching their ‘Below The Belt’ collaboration series. Having teamed up with different creative’s across the globe they will be curating a series of projects thoughout the year. We’ve just checked out the video below produced by Way Perry, Stylist, Menswear Editor of Wonderland magazine and Fashion Director of Man About Town magazine. His styling combined with the new line of chinos from Original Penguin is a bound to be a winning force.

Check it out:

If that doesn’t give you inspiration for your Summer wardrobe I don’t know what will! Buy it at Urban Outfitters very soon. Keep checking back on our feed as we’d be crazy not to choose this a ‘Pick’ of the week!
For more info:

Dudebox UK Launch 10th May 2012

10th May 2012 sees the launch of Dudebox in the UK. A range of vinyl toys designed by some of the most exciting street artists working today, including Pete Fowler, who you can see in the video below:

Their emphasis is on giving artists a platform to create character design, graphic illustration and fine art. Based in London, UK, Dudebox work closely with global art talent, from established greats to the very freshest unknown talent. And Pick of the Week is lucky enough to be going. Check out our facebook photos to see what happened!

ToyWatch Velvety Chronograph Watch

The latest collection from the the cutting edge watch maker ToyWatch sees the classic chronograph watch given stylish re-working. The Velvety Collection, as it’s known, is a quality bit of kit with deep, rich matt finish texture to the over-sized link bracelet. ToyWatch is continually researching new technologies and developing new designs from classic steel to polycarbonate materials. This Velvety range is made from a durable and scratch proof metal keeping the timepiece protected and understated. In a selection of colours such as chocolate brown, midnight blue, cream and black.

We’re loving the black model, keep it simple and sharp and a welcome addition to any outfit. We say keep them coming…you can never have too many watches can you?

V&A Exhibition: British Design 1948 – 2012

From the 31st March – 12th August 2012, the V&A will exhibiting some of the best British Design spanning over more than 70 years. It looks back from the last British Olympic Games in 1948 following the end of the 2nd World War right up until today when London will host the much anticipated 2012 games.

Town Planning Sketch for Milton Keynes, 1960s
Above: Town Planning Sketch for Milton Keynes, 1960s

Strangely enough the similarities from 1948 to 2012 are uncanny. From a country making the transition from War into rebuilding and revitalising the nation to today following the longest recession in history is interesting. Let’s hope this year and the Olympics a real turning point for us too. Pick of the Week made a visit and were surprised how much they managed to cram into one exhibition. It really is just only a snap shot into the smartest and iconic designs over this period but its a great insight into how much has developed over this time. From town planning in new towns like Milton Keynes, to Conran launching flat pack furniture followed by Alexander McQueen breaking the boundaries in couture fashion. This is a great way to wander away a Sunday afternoon. Highly recommended!

For more information click here:

Fred Perry 2012 Blank Canvas Cycling Collection

Fred Perry Cycling

Fred Perry have produced a series of vintage inspired cycling jerseys as part of their new blank canvas collection. The new menswear collection is inspired by the link between cycling and the ever growing subculture surrounding it. It draws on the design and inspiration taken from the Mod movement of the 1960′s when the merino cycling jersey was adopted due to its slim cut, unique styling and durability. Perfect for layering under a tailored suit, these cycling jerseys were seen as the must have item.

Fred Perry Stripe Cycling

Brought back to life in 2012 the Fred Perry jerseys are available in limited numbers. Choose from the famous teams such as Bianchi and Campagnolo are referenced in bold colourways, while the polos include detailing such as funnel necks, zip plackets and utility pockets for an authentic cycling jersey feel.

Fred Perry Polka Dot Cycling