Monthly Archives: April 2012

Brand of the Week: S.E.H Kelly

S.E.H Kelly have just emerged and we just had to give our readers a bit of an insight into one of the most exciting brands for 2012. Having a workshop in Shoreditch, East London S.E.H Kelly have worked hard to source great quality fabrics from across the UK working with regional mills and co-operatives. Plus they produce the garments in limited runs, which makes it feel like every piece is special like a signed piece of art. We especially like the story behind each product, you can see where it came from and the features that make it so much better than the mass produced high street.

As competition from the East for cheap, mass produced fabrics and garments has grown UK suppliers have scaled back and refined their operations. Production is now a hybrid between traditional machinery and computer controlled technology ensuring the craftsmanship moves on and develops along with the new emerging talent. Plus many companies now all work together as a skilled team to pool together expertise. From mohair mills in West Yorkshire to a button maker in the Midlands established for over 150 years each finely made item will be used to create modern quality menswear we can now cherish.

Mohair Mill SEH Kelly
Button Mill SEH Kelly

Check out the collection here now: http://www.sehkelly.com/

Levis Commuter Series

Levis Commuter Event 12th April 2012
Levis commuter event 12th April 2012 Levis commuter event 12th April 2012

This is the year of ‘Cycling Style’. Levi’s have launched their Commuter range and we were lucky enough to attend the launch event Thursday 12th April at Clerkenwell cycling hangout ‘Look Mum No Hands’. Greeted by our friend from Levi’s demonstrating how waterproof the new jeans are by tipping a pint of water down himself. The clothing has been designed and optimized specifically for the needs of the urban commuter cyclist.

Erik Joule, senior vice president of Levi’s® Men’s Merchandising & Design says, “We knew that our jeans were already being worn by urban cyclists across the country, including our own designers. We listened to what they wanted and created a product with performance traits for biking that also functions as daily street wear.”

Levis have used cutting-edge performance technologies from partners like Swiss-based Schoeller Technologies AG who have designed the water resistant, dirt repellant durable fabric. Plus fabric technologist expert, Clariant who make speciality effects for textiles have created a sanitized function for the range and 3M have integrated ‘Scotchlite’ 300,000 candle watt refectove patches onto cuffs and collars of the collection.

Not only this Levi’s havent compromised on the style and design of each garment, so this should attract the fair weather cyclist and the more regular users.

Commuter by Levi’s® clothing can be found at select independent bike shops in major metro cities as well as select Levi’s® Stores and at http://eu.levi.com/en_GB/men beginning this July. The line will also be available in select Urban Outfitters beginning in August.
Commuter by Levi’s® 511™ Skinny product features:

An Unlikely Couple: Palace Skateboards X Umbro

Palace Skateboards X Umbro Blue Shirt

London skate gang Palace Skateboards, have put their cool little heads together and come up with a 6 piece S/S’12 collection for superbrand Umbro. They’ve reworked Umbro’s iconic Italia ’90 England football shirts, amongst other pieces, and stamped their trademark triangle on the front. Not only that but they’ve also done a wicked video for it’s launch:

Palace chief Lev Tanju said of the shoot “It was a great day, having to wake up and go straight to the pub and it be work. We just knocked about all day drinking and playing darts, then Joy and Bankhead came down and we had a rave.” Not bad for a Monday afternoon. These shirts will feature at many pubs near you soon.

Read the full interview with Lev Tanju and watch the video on Dazed Digital